A BrightLocal alternative for agencies tracking many clients
BrightLocal's Local Search Grid comes inside a per-location plan. Track costs $41 a month for one location and includes grid tracking for 5 keywords at up to 7×7. That is good value for a single business. For an agency the bill grows with every client location, and 40 locations on Track cost $209 a month. Gridrank charges per tracked keyword with no fee per location. Agency is $199 a month for 300 keywords, with white-label reports.
What BrightLocal's Local Search Grid includes
- 5 grid keywords per location at up to 7×7, scheduled weekly or monthly, on every plan.
- More keywords (up to 30) and bigger grids (up to 15×15) as paid add-ons. Add-on prices aren't published. BrightLocal sells them within the account.
- White-labelling of tools and reports on Track, Manage and Grow.
- A separate Local Rank Tracker with up to 100 keywords and four competitors per location. It is not a grid.
- A 14-day free trial with no card.
Prices checked on 18 October 2026, on each vendor's own page: BrightLocal pricing, BrightLocal Local Search Grid, BrightLocal geo-grid tool guide. Prices change, so check the vendor's page before you buy.
Cost at 1, 10 and 40 locations
BrightLocal Track, billed monthly, against the Gridrank plan that covers the same number of grid keywords. Gridrank keywords aren't tied to a location, so you can give one client 3 keywords and another 20.
| Locations | BrightLocal Track | Grid keywords included | Gridrank plan with that many keywords |
|---|---|---|---|
| 1 | $41 | 5 | Starter, $19 (30 keywords, no white-label) |
| 10 | $83 | 50 | Pro, $79 (100 keywords, white-label) |
| 40 | $209 | 200 | Agency, $199 (300 keywords, white-label) |
BrightLocal annual billing lowers Track to $369 a year for one location. Gridrank plans are monthly. For one location, Gridrank Starter has no white-label reports, while BrightLocal Track does.
Keywords per location vs keywords per account
BrightLocal's 5 grid keywords belong to each location, so a client who needs 12 keywords needs add-ons and a client who needs 2 leaves 3 unused. Gridrank's keywords are one pool for the account. Every keyword is scanned weekly on grids up to 9×9 on Pro and Agency, compared with BrightLocal's included 7×7.
BrightLocal vs Whitespark for grids
Whitespark sells grid credits on their own, one per point, from $10 for 2,000 a month. Its grids go up to 15×15, it records up to 100 ranking positions, and unused credits expire after each billing period. BrightLocal bundles a fixed grid allowance with the rest of its platform. If you only need grids for a few keywords, Whitespark costs less to start. If you also want listings and reviews tools, BrightLocal puts them in the same subscription. Whitespark Local Ranking Grids.
Where BrightLocal is better
- One platform for rankings, listings and reviews ("Track rankings, manage listings, and grow your reputation in one platform", its pricing page says). Gridrank only tracks rankings.
- Bigger grids, up to 15×15 as an add-on. Gridrank stops at 9×9.
- White-label on its entry plan. For one branded client, Track at $41 costs less than Gridrank Pro at $79.
- A longer free trial: 14 days, against Gridrank's 7.
Moving over
Gridrank can't import your BrightLocal history, so keep BrightLocal running for the first month and compare the two grids side by side. Add each client by searching its name, pick its keywords and set the grid size and spacing. Rankings are public, so you don't need access to the client's Google Business Profile. Start with a free 5×5 scan to see how the map looks.