For law firms
Google Maps rank checker for law firms
Legal searches are high-value and competitive, and Google often shows firms well outside the searcher's neighbourhood. Seeing where the firm drops out of the top 3 tells you where a second office page or local links would pay off.
Keywords worth tracking
- personal injury lawyer
- divorce lawyer
- criminal defense attorney
- estate planning attorney
Grid spacing
For law firms, 2 to 5 km between points usually matches the area customers come from.
One tip
Track each practice area as its own keyword. A firm can own "divorce lawyer" and be invisible for "custody lawyer" in the same suburb.
The free scan runs a 5×5 grid once. Paid plans scan every week, keep the history and send you an email when the map moves.