Local Falcon vs BrightLocal for Google Maps grid tracking
Local Falcon sells credits, one per grid point, from $24.99 a month for 7,500, with unlimited keywords and locations and grids up to 21×21. BrightLocal charges per location from $41 a month, includes 5 grid keywords at up to 7×7, and puts white-label reports on every plan. Local Falcon fits ad hoc audits and large grids. BrightLocal fits agencies with a few locations that want branded reports and listings tools in one place.
Pricing model side by side
| Local Falcon | BrightLocal | |
|---|---|---|
| Pricing model | Credits, 1 per grid point | Per location, three plans |
| Entry price | $24.99 a month for 7,500 credits | $41 a month for 1 location (Track) |
| Keywords | Unlimited keywords and locations on every plan | 5 grid keywords per location, up to 30 as paid add-ons |
| Largest grid | 21×21, in ten sizes from 3×3 | 15×15, with 7×7 included |
| Scheduling | Daily, weekly, bi-weekly or monthly campaigns (2023 post) | Weekly or monthly |
| White-label reports | Premium only, $199.99 a month | Every plan, from $41 |
| Unused allowance | Monthly-plan credits expire each month. Annual-plan credits roll over until the year ends | No credits |
| Free trial | 100 free credits, no card | 14 days, no card |
| Also tracks | Apple Maps and AI visibility | Local Rank Tracker, up to 100 keywords and 4 competitors per location |
Prices checked on 18 October 2026, on each vendor's own page: Local Falcon pricing, BrightLocal pricing. Prices change, so check the vendor's page before you buy.
Grid size and scheduling
Local Falcon offers ten grid sizes from 3×3 to 21×21, with a radius from 0.1 to 100 miles. Its campaigns run daily, weekly, bi-weekly or monthly, according to Local Falcon campaigns post (2023). BrightLocal's subscriptions include grids up to 7×7 for 5 keywords, run weekly or monthly. BrightLocal sells bigger grids, up to 15×15, as add-ons inside the account. BrightLocal's own pages disagree on how many grid sizes it offers, but both say 15×15 is the largest.
White-label reports
BrightLocal ticks white-labelling on Track, Manage and Grow, so a $41 plan can send branded reports. Local Falcon's plan table marks white-label reports "No" on Starter, Basic and Pro, and "Yes" only on Premium at $199.99 a month or $2,399.88 a year.
Which fits which agency
- Ad hoc audits, prospect scans and big grids. Local Falcon. Credits go on any grid, and pay-as-you-go credits at $0.05 never expire.
- A handful of clients with branded monthly reports. BrightLocal. One location is $41 and 2 to 5 locations are $62 on Track, white-label included.
- 40 clients with 5 keywords each, scanned weekly on 7×7. That is about 42,467 grid points a month (our arithmetic). On Local Falcon it fits Premium (63,150 credits, $199.99), which you would need anyway for white-label. On BrightLocal, Track for 31 to 40 locations is $209 a month.
What people on r/localseo say
Opinions run both ways. These are individual comments, linked so you can read them in context.
- "Brightlocal map tracker is great.. but a little expensive compared to say LocalFalcon" (r/localseo, June 2026)
- "Grid reports are good (I generally like them better than LocalFalcon)" (r/localseo, February 2026)
- "I use Brightlocal for weekly reports and LocalFalcon for Ad-hoc" (r/localseo, March 2026)
A third option with flat pricing
Gridrank charges per tracked keyword, with no credits and no fee per location. Agency is $199 a month for 300 keywords, each scanned weekly on grids up to 9×9, with white-label reports. Pro is $79 for 100. Both are smaller in scope than either tool above. Gridrank grids stop at 9×9, it tracks Google Maps only, and it has no listings or review tools. See the Local Falcon and BrightLocal comparisons for the detail.